keynote template free storyboard or video or commercial

Creating Your Brief: Why are You Creating this Video?

Before we dive into the process of creating a video, let's take a step back and ask ourselves why we're doing it in the first place. It's essential to establish a clear purpose behind your video production. In this article, we'll explore the first three stages of creating a video brief.

Understanding Your Goals

To begin with, you need to define the reason for creating your video. What do you want to achieve? Are you looking to promote a new product, increase brand awareness, or drive sales? Answering these questions will help you create a clear direction for your project.

The Video Production Process

The production process typically involves three stages: filming/animation, stage/voice recording, and post-production. If you're working with an agency, they'll likely handle the planning of these stages for you. However, if you're taking on the project in-house, it's crucial to know where to start.

Planning Your Production

Once you've decided that video is the way forward, selected the types of videos your company would benefit from, and chosen to produce them either through an agency or in-house, it's time to plan. In our previous blog posts, we've explored the importance of incorporating video marketing into your overall strategy and the various types of videos you can include in your content toolkit.

By defining your goals and understanding the production process, you'll be well-prepared to create a successful video that meets your objectives. Remember, a clear brief is essential for effective video creation.

Keynote template free storyboard or video or commercial